YouTube has recently implemented new guidelines for AI-generated content, which include a mandatory disclosure by creators regarding the use of generative artificial intelligence to produce realistic videos.
In a blog post released on Tuesday, YouTube outlined several policy updates related to AI. According to the platform, creators who fail to disclose the utilization of AI tools to create “altered or synthetic” videos will face penalties such as content removal or suspension from the platform’s revenue-sharing program.
Jennifer Flannery O’Connor and Emily Moxley, vice presidents for product management at YouTube, emphasized the potential of generative AI to foster creativity and enhance the viewer and creator experience on the platform. However, they also emphasized the need to balance these opportunities with their duty to safeguard the YouTube community.
These new restrictions build upon regulations introduced by YouTube’s parent company, Alphabet’s Google, in September. The previous regulations required political ads utilizing artificial intelligence on YouTube and other Google platforms to include a prominent warning label.
As YouTube continues to prioritize community welfare and creativity, these rules aim to ensure transparency and accountability surrounding AI-generated content.
Changes for YouTubers
Under the latest changes set to take effect next year, YouTubers will have new options to indicate if they are posting AI-generated videos. These videos can depict events that never happened or show individuals saying or doing things they did not actually do.
The importance of these options is particularly evident when the content touches sensitive topics like elections, ongoing conflicts, public health crises, or public officials, as explained by O’Connor and Moxley.
To help viewers discern altered videos, YouTube will introduce labels, including prominent ones on the YouTube video player for videos tackling sensitive subjects.
In addition to this, YouTube is leveraging artificial intelligence (AI) to identify and remove content that violates its policies. The company claims that this technology has proven effective in detecting new forms of abuse faster.
Furthermore, YouTube will be updating its privacy complaint process. Users will now have the ability to request the removal of AI-generated videos that simulate a specific person, including their face or voice.
Lastly, YouTube’s music partners, such as record labels or distributors, will now have the ability to request the takedown of AI-generated music content that imitates an artist’s unique singing or rapping voice.