Introduction
NASCAR announced a significant seven-year media-rights deal with Fox Sports, NBC Sports, Amazon’s Prime Video, and Warner Bros. Discovery’s TNT Sports, starting in 2025. Notably, this deal will include the exclusive livestreaming of top-tier races for the first time. While the financial terms were not disclosed, Sports Business Journal reported the deal to be worth approximately $7.7 billion, representing a substantial 40% increase from NASCAR’s current broadcast agreement.
Livestreaming Top-Tier Races
This landmark deal marks NASCAR’s entry into livestreaming their races. Prime Video and TNT Sports will equally split ten mid-season races, with TNT Sports simulating their races on cable and streaming them on Max. In addition, Prime Video and Max will stream practice and qualifying sessions throughout the season. However, the Busch Light Clash, Daytona 500, and NASCAR All-Star Race will remain with Fox Sports.
Growth Opportunity Across Platforms
NASCAR President Steve Phelps expressed his excitement about the growth opportunity presented by this collective agreement. He emphasized the ability to engage fans across diverse platforms, including broadcast, cable, and direct-to-consumer channels.
Esteemed Broadcast Partners
Fox and NBC have long been broadcasting NASCAR races, while TNT previously carried races as well. With this new deal, Prime Video is thrilled to add motorsports to its already impressive live-sports lineup. Jay Marine, Vice President and Global Head of Sports at Prime Video, recognized NASCAR as the country’s most popular motorsport and expressed his eagerness to provide Cup Series racing to Prime members in the US for the first time. He also highlighted their commitment to bringing fans closer to the racing experience and contributing to the sport’s growth in the coming years.
The Value of Live Sports in Streaming
In conclusion, NASCAR’s seven-year media-rights deal signifies a significant step for the sport, introducing livestreaming of top-tier races and expanding its reach across various platforms. With esteemed broadcast partners and the inclusion of motorsports in Prime Video’s lineup, this agreement promises to provide fans with an enhanced racing experience and contribute to the growth of NASCAR in the years ahead.
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